Logo Decode

Logo Decode

By: Wang Shaoqiang (author)Hardback

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£23.79 RRP £34.99  You save £11.20 (32%) & FREE Saver Delivery on orders over £25

Description

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.

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About Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

Product Details

  • publication date: 10/04/2016
  • ISBN13: 9788416504169
  • Format: Hardback
  • Number Of Pages: 240
  • ID: 9788416504169
  • weight: 1406
  • ISBN10: 8416504164

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