By: Ludovic Houplain (author)Paperback

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Signs of our times. This is a monumental logo compilation. The 2009 Academy Award-winning "Animated Short Logorama", heavily based on the use of logos and brands, became the ultimate reference for corporate culture. Conceived by Ludovic Houplain from H5 design studio in Paris, the film tells the story of our times through the products and services that sorround us on a daily basis. The trio who directed it, Francois Alaux, Herve de Crecy, and Ludovic Houplain, conducted an extensive research for over one year, collecting over 40,000 symbols and trademarks that represent our world today. Their monumental archive is the basis of TASCHEN's ultimate reference guide, featuring approximately 7,000 logos organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky. "Logorama" is a must-have for any designer, student, marketing professionals, and anyone interested in contemporary culture.

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About Author

The author: Ludovic Houplain is the founder of H5, a multidisciplinary design studio established in 1996 in Paris, and co-director of the Oscar-winning short animation film "Logorama" in 2009. His inventive work for music and cultural institutions as well as luxury industry and advertising can be seen in association with big names like Air, Dior, Cannes Festival, Audi, Citroen, among others.

Product Details

  • publication date: 09/04/2013
  • ISBN13: 9783836534130
  • Format: Paperback
  • Number Of Pages: 808
  • ID: 9783836534130
  • weight: 2458
  • ISBN10: 3836534134

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