Long-term Impact Of Marketing: A Compendium
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Long-term Impact Of Marketing: A Compendium
Long-term Impact Of Marketing: A Compendium

Long-term Impact Of Marketing: A Compendium

By
Dominique M Hanssens (Author)  

Hardback

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Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.
  • Contributor: Dominique M Hanssens
  • Imprint: World Scientific Publishing Co Pte Ltd
  • ISBN13: 9789813229792
  • Number of Pages: 656
  • Format: Hardback
  • Publisher: World Scientific Publishing Co Pte Ltd
  • Release Date: 2018-05-30
  • Binding: Hardback

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