The flourishing fast food industry represents one particular blueprint of how to live. Reiter analyses the profound consequences of this blueprint for many spheres of life: women's work, youth employment, the labour movement, the family, and the community. Since the 1970s young people and women have increasingly entered the job market in low waged, service-sector jobs. Family life, she explains, has changed dramatically in the last forty years as many activities that were traditionally part of the home have been replaced by services available in the marketplace. The production of meals and those who produce them have moved from the family kitchen to the highly regulated corporate workplace where workers are like the interchangeable parts of a machine.
The market moves into the family and the family moves into the market; the restaurant industry in Canada; the fast food invasion; Burger King - a case study; working in a Burger King outlet; modern times in the hamburger business; martialling workers' loyalty; is this the work situation of the future?