This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.
The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms.
This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Edited by Cinzia Dal Zotto, University of Neuchatel, Switzerland and Hans van Kranenburg, Professor of Corporate Strategy, Nijmegen School of Management, Radboud University Nijmegen, The Netherlands
Contents: Introduction PART I: INNOVATION PERSPECTIVES 1. Innovation and Creativity in the Media Industry: What? Where? How? Lucy Kung 2. Understanding Innovation in New and Young Media Firms Alexander McKelvie and Johan Wiklund 3. Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets - A General Framework and a Theoretical Application to Media Formats Frank Lobigs and Gabriele Siegert PART II: INNOVATION RESEARCH 4. Towards a Methodological Foundation of Media Innovation Research Frank Habann 5. Promises and Challenges of Innovation Surveys: The German Record Industry Christian Handke PART III: STRATEGY AND INNOVATION PERFORMANCE 6. Transformations in the Media Industry: Customization and Branding as Strategic Choices for Media Firms Ana Andjelic 7. Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Advertising Revenue Potential of Media Audiences Steven S. Wildman 8. Media Organizational Culture and Innovative Performance Richard van der Wurff and Mark Leenders 9. Innovation through External Sourcing Activities: An Overview of Major Trends and Patterns of the Telecommunications Service Provider Industry Hans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn PART IV: INNOVATION MANAGEMENT 10. Diffusion of Innovation in News Organizations: Action Research of Middle Managers in Danish Mass Media Anker Brink Lund 11. Decision Making by Newspaper Editors: Understanding Values and Change George Sylvie and J. Sonia Huang 12. Social Piloting as Testing Methodology for Media Innovations Andreas E. Tasch and Tobias Fredberg 13. Managing Innovation in Audience Measurement: The US Case Studies of BookScan and the Local People Meter Philip M. Napoli and Kurt Andrews Index