Management by Menu: Study Guide to accompany Management by Menu, 4e Study Guide

Management by Menu: Study Guide to accompany Management by Menu, 4e Study Guide

By: Diane Withrow (author), Lendal H. Kotschevar (author), Marcel R. Escoffier (author)Paperback

Special OrderSpecial Order item not currently available. We'll try and order for you.


Management by Menu is an invaluable resource for its presentation of the menu as a central theme that influences all foodservice functions. Its unique perspective of tying the menu to overall management principles provides the future manager with the "big picture" of the operation of a restaurant.

About Author

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University. DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.


Preface. Chapter 1. A Look back at the Service Industry. Chapter 2. Profile of the Modern Foodservice Industry. Chapter 3. Planning a Menu. Chapter 4. Considerations and Limits in Menu Planning. Chapter 5. Cost Controls in Menu Planning. Chapter 6. Menu Pricing. Chapter 7. Menu Mechanics. Chapter 8. Menu Analysis. Chapter 9. The Beverage Menu. Chapter 10. Producing the Menu. Chapter 11. Service and the Menu. Chapter 12. The Menu and the Financial Plan. Chapter 13. Ethical Leadership in Restaurant Management. Answer Key to Questions for Review.

Product Details

  • ISBN13: 9780470140536
  • Format: Paperback
  • Number Of Pages: 144
  • ID: 9780470140536
  • weight: 378
  • ISBN10: 0470140534

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly