Management of Marketing
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Management of Marketing
Management of Marketing

Management of Marketing

By
Paul Reynolds (Author) Geoff Lancaster (Author)  

Paperback

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The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Geoff Lancaster, Paul Reynolds
  • Contributor: Paul Reynolds
  • Imprint: Butterworth-Heinemann Ltd
  • ISBN13: 9780750661034
  • Number of Pages: 424
  • Packaged Dimensions: 156x234mm
  • Packaged Weight: 780
  • Format: Paperback
  • Publisher: Taylor & Francis Ltd
  • Release Date: 2005-06-02
  • Binding: Paperback / softback
  • Biography: Geoff Lancaster, Paul Reynolds

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