Managerial Economics (5th New edition)

Managerial Economics (5th New edition)

By: Ivan Png (author)Paperback

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Description

The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is a popular, useful choice for managers learning economics. An accompanying website, featuring a wealth of supplementary material, is available at https://sites.google.com/site/pngecon/

About Author

Ivan Png is a Distinguished Professor in the School of Business and Department of Economics at the National University of Singapore. Previously, Dr Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-1996) and the Hong Kong University of Science and Technology (1993-1996), and Visiting Professor at the Tuck School of Business, Dartmouth College (2011-12). His book, Managerial Economics, has been published in multiple editions and adapted into Chinese (traditional and simplified characters), Korean, and Polish. He received the NUS-UCLA Executive MBA Teaching Excellence Award in 2008 and 2011. Dr Png was a nominated MP (10th Parliament of Singapore), 2005-2006, a member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Healthway Medical Corporation, 2008-2011.

Contents

1. Introduction to Managerial Economics 2. Demand 3. Elasticity 4. Supply 5. Market Equilibrium 6. Economic Efficiency 7. Costs 8. Monopoly 9. Pricing 10. Strategic Thinking 11. Oligopoly 12. Externalities 13. Asymmetric Information 14. Incentives and Organization 15. Regulation

Product Details

  • ISBN13: 9781138810266
  • Format: Paperback
  • Number Of Pages: 410
  • ID: 9781138810266
  • weight: 862
  • ISBN10: 1138810266
  • edition: 5th New edition

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