For courses in Managerial Economics.
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini -cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
MyEconLab (R) not included. Students, if MyEconLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEconLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
1. Introduction 2. Supply and Demand 3. Empirical Methods for Demand Analysis 4. Consumer Choice 5. Production 6. Costs 7. Firm Organization and Market Structure 8. Competitive Firms and Markets 9. Monopoly 10. Pricing with Market Power 11. Oligopoly and Monopolistic Competition 12. Game Theory and Business Strategy 13. Strategies over Time 14. Managerial Decision Making Under Uncertainty 15. Asymmetric Information 16. Government and Business 17. Global Business Answers to Selected Questions Definitions References Sources for Managerial Problems, Mini-Cases, and Managerial Implications Index Credits