hether you run a giant corporation or workin a small business, it's more than likely thatyou regularly deal with people of differentcultures-from customers and suppliers tosalespeople and colleagues.
It simply can't be overstated: You will havetrouble succeeding in business today if youdon't appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today'sglobal business environment.
Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.
Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You'll learn how:
Intel's powerful global corporateculture is a critical element of itshistoric successColgate-Palmolive integratescultural understanding into itsglobal marketing programsGE adapts its effectivemanagement style to localbusiness cultures
You'll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.
Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business-fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.
Charlene Marmer Solomon is executive vice president of RW3, an organization that designs and creates online cultural learning tools. Through its CultureWizard Web sites and blended learning programs, RW3 provides online cultural training facilities for dozens of the worlds leading global organizations. Michael S. Schell is CEO and president of RW3. He has founded and successfully managed several global businesses, including Windham International, the first integrated global mobility and intercultural training organization, and has been a pioneer in developing intercultural training models.Solomon and Schell are also the authors of Capitalizing on the Global Workforce
PART 1: Cultural Wisdom 1.Why Becoming CultureWise is More Important than Ever Before for Business Success PART 2: What is Culture and What is Personal Style? 2.What is Culture? Understanding the CW Cultural Dimension and Your Personal Style 3.Hierarchy 4.Formality 5.Group Dependence 6.Relationships/Connections 7.Communication Styles 8.Time Orientation 9.Control 10.Motivation Work/Life Balance PART 3: Putting CultureWise to Work 11.Creating a Global Mindset 12.Working with Diverse Colleagues and being on a Global Team 13.Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce 14.Special Issues Women Managers Encounter 15.Becoming CultureWise on an International Assignment