Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
Barry Maude is formerly a Senior Lecturer at the University of Staffordshire, UK. He is now a management consultant and has carried out assignments in more than 40 countries in Europe, Asia, Africa and the Middle East.
Preface.- PART I: PRINCIPLES .- 1. What is culture? .- 2. Language matters .- 3. Nonverbal aspects of cross-cultural communication .- 4. Prejudice and stereotypes.- 5. Cultural values in business and society .- PART II: PRACTICE.- 6. Communicating across cultural difference.- 7. Managing and working in multicultural teams.- 8. Interracial interactions.- 9. Expatriate performance.- 10. Cross-cultural meetings and negotiations .- 11. Cross-cultural interviews and selection.- 12. Cross-cultural adjustment.- 13. Developing cross-cultural skills.- Appendix: Power of social networks.- Books for further study.- Index.