This book will provide much needed guidelines for ethical decision making in business that are philosophically sound and strategically advantageous. The work will begin by recognizing that managers are morally and legally obligated to efficiently increase corporate profitability. At the same time, it is critically important to understand that there are moral constraints on this pursuit grounded in the basic rights of shareholders and other company stakeholders. The first objective of the book is to define and explain the concepts of basic and derivative rights in a way that will enable managers to identify those ethical duties that must be met in order to morally justify the pursuit of profit. Yet, while efficiently increasing corporate profitability is certainly valuable, it alone is insufficient for achieving corporate and individual excellence. That which is required for a more robust and meaningful account of organizational and individual flourishing is a sense of ethical integrity ultimately grounded in socially responsible behavior.