Managing in the Global Economy

Managing in the Global Economy

By: Richard M. Steers (author), Luciara Nardon (author)Paperback

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This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness


Preface; Part I. The Emerging Global Economy; 1. Managing in the Global Economy: An Introduction; 2. Challenges and Prospects of Globalization; 3. Economic Foundations of Global Business; 4. National Trade Policy and Competitive Advantage; 5. Legal and Political Foundations of Global Business; 6. Economic Integration and Regional Trading Blocs; Part II. Culture, Organization, And Strategy; 7. Cultural Foundations of Global Business; 8. Assessing Cultural Differences; 9. Organizing for Global Business; 10. Developing Global Business Strategies; 11. Building Global Strategic Alliances; 12. Strategies for International Negotiation; Part III. Managing Global Operations; 13. Staffing Global Operations; 14. Managing a Competitive Global Workforce; 15. Managing Total Quality and Employee Involvement; 16. Managing Multicultural Teams; 17. Managing in the Global Economy: A Field Project; About the Authors; Name Index; Subject Index

Product Details

  • ISBN13: 9780765615510
  • Format: Paperback
  • Number Of Pages: 400
  • ID: 9780765615510
  • weight: 680
  • ISBN10: 0765615517

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