The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy.
The book draws closely on the authors' personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organisation. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including:
Bidding, leadership and planning
Communications (e.g., media, marketing and sponsorship, technology)
Functional area considerations (e.g., sport, protocol, security and risk management)
Legacy and sustainability.
Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. A companion website includes self-test quizzes and flashcards for students, links to 110 useful websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for lecturers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and an invaluable resource for all sport management researchers and professionals.
Milena M. Parent is an Associate Professor in the School of Human Kinetics, University of Ottawa, as well as an invited professor at the Norwegian School of Sport Sciences. She holds a Government of Ontario Early Researcher Award and is a Research Fellow of the North American Society for Sport Management. Sharon Smith-Swan has an international private consulting and coaching practice in Vancouver, British Columbia, home of the 2010 Olympic & Paralympic Winter Games. She has delivered hundreds of speeches and seminars related to her management experience in the strategic, tactical and organizational aspects of business and held executive volunteer positions in sports, arts & cultural organizations
Chapter 1. Introduction: The World of Major Sports Events Chapter 2. Bidding for an Event Chapter 3. Leading and Setting Up an Organizing Committee Chapter 4. Planning Major Sports Events Chapter 5. Workforce Management: Building High Functioning Organizing Committees Chapter 6. Marketing, Sponsorship, And Look-Feel Chapter 7. Venues and Venuization Chapter 8. Media Chapter 9. Stakeholder Relations and Protocol Chapter 10. Ceremonies Chapter 11. Risk Management and Security Chapter 12. Technology Chapter 13. Games-Time Chapter 14. Closure Chapter 15. Legacy and Sustainability Chapter 16. Other Considerations Chapter 17. Conclusion