Managing New Enterprises (Mellen Sudies in Business S. v. 19)

Managing New Enterprises (Mellen Sudies in Business S. v. 19)

By: Donald Grunewald (author)Hardback

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This guide to managing new enterprises is based upon a number of successful entrepreneurs as well as the body of knowledge in business administration as applied to new enterprises and small business management. It focuses on the essentials of entrepreneur efforts, integrating practical experience with the standard principles of management and management theory.


Preface i Acknowledgements v Chapter 1: An Introduction to Entrepreneurship 7 Chapter 2: Qualifications of a Proprietor 15 Chapter 3: The Art of Handling Money 21 Chapter 4: Purchasing 25 Chapter 5: Selling 29 Chapter 6: Advertising 33 Chapter 7: Progressiveness 37 Chapter 8: Business Ethics 41 Chapter 9: Aids for the Business Owner - Personal and Professional Services 45 Chapter 10: On Being a Good Boss 49 Chapter 11: Organization in Business 53 Chapter 12: The Function of Profit 61 Chapter 13: The Purpose of Business Records 65 Chapter 14: The Use of Capital 73 Chapter 15: Raising Capital 77 Chapter 16: The Business Plan 85 Chapter 17: Business Loans and Debts 89 Chapter 18: The Use of Credit in Business 101 Chapter 19: Conclusion 111 Index 113

Product Details

  • ISBN13: 9780773471504
  • Format: Hardback
  • Number Of Pages: 132
  • ID: 9780773471504
  • ISBN10: 0773471502

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