Managing the Tourist Destination

Managing the Tourist Destination

By: Frank Howie (author)Paperback

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Description

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.

Contents

1. Destinations and the demands of contemporary tourism. 2. Principles and theories. 3. The nature of tourism destinations. 4. Marketing places. 5. Destination planning and policy. 6. The historic-cultural tourist city. 7. Village and small town. 8. The resort. 9. Regional destinations. 10. Protected areas. 11. Future destinations.

Product Details

  • ISBN13: 9781844800971
  • Format: Paperback
  • Number Of Pages: 352
  • ID: 9781844800971
  • weight: 613
  • ISBN10: 1844800970

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