Managing Tourism Firms: (Economics and Management of Tourism series)
By
Clive L. Morley (Contributor)
Hardback
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Description
Managing Tourism Firms is an authoritative selection of the most important published work on the particular characteristics and problems associated with running a firm in tourism. Major topics covered include: strategy, marketing, the use of the Internet and IT, pricing, managing staff and studies of specific sectors of the industry. The book provides an overview of current issues and a handy reference in one volume to the major published research contributions. The editor has written a new, authoritative introduction which offers a comprehensive, state-of-the-art summary of the literature. This volume will be valuable to researchers and students in tourism and practitioners seeking the latest thinking on these topics.
About the Author
Edited by Clive L. Morley, Professor of Quantitative Analysis, Royal Melbourne Institute of Technology (RMIT) University, Australia
More Details
- Contributor: Clive L. Morley
- Imprint: Edward Elgar Publishing Ltd
- ISBN13: 9781845423759
- Number of Pages: 616
- Packaged Dimensions: 169x244mm
- Format: Hardback
- Publisher: Edward Elgar Publishing Ltd
- Release Date: 2007-02-23
- Series: Economics and Management of Tourism series
- Binding: Hardback
- Biography: Edited by Clive L. Morley, Professor of Quantitative Analysis, Royal Melbourne Institute of Technology (RMIT) University, Australia
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