Marketing 101: How Smart Schools Get and Keep Community Support (Third Edition)
By
David J. Carroll (Author) Susan Rovezzi Carroll (Author)
Paperback
Available / dispatched within 1 - 4 weeks
Quantity
Description
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
About the Author
Susan Rovezzi Carroll and David Carroll provide strategic marketing consultation based on data driven information. Public schools, non-profit organizations, and corporations have looked to them for their expertise for over 30 years.
More Details
- Contributor: David J. Carroll
- Imprint: Rowman & Littlefield Education
- ISBN13: 9781607096252
- Number of Pages: 168
- Packaged Dimensions: 181x257x10mm
- Packaged Weight: 349
- Format: Paperback
- Publisher: Rowman & Littlefield
- Release Date: 2011-05-16
- Binding: Paperback / softback
- Biography: Susan Rovezzi Carroll and David Carroll provide strategic marketing consultation based on data driven information. Public schools, non-profit organizations, and corporations have looked to them for their expertise for over 30 years.
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.