Marketing Competences and Strategic Flexibility in China
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Marketing Competences and Strategic Flexibility in China
Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

By
Y. Wang (Author) R. Li-Hua (Author)  

Hardback

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. 3 Illustrations, black and white; XVI, 261 p. 3 illus.
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
  • Contributor: Y. Wang
  • Imprint: Palgrave Macmillan
  • ISBN13: 9780230013506
  • Number of Pages: 261
  • Packaged Dimensions: 140x216mm
  • Packaged Weight: 489
  • Format: Hardback
  • Publisher: Palgrave Macmillan
  • Release Date: 2006-12-01
  • Binding: Hardback
  • Biography: YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

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