Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

By
Phil Fragasso (Author)  

Hardback

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You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.
  • Contributor: Phil Fragasso
  • Imprint: John Wiley & Sons Inc
  • ISBN13: 9780470247532
  • Number of Pages: 304
  • Packaged Dimensions: 146x224x25mm
  • Packaged Weight: 426
  • Format: Hardback
  • Publisher: John Wiley & Sons Inc
  • Release Date: 2008-08-08
  • Binding: Hardback
  • Biography: Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

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