Mass Communication Research Methods (Sage Benchmarks in Social Research Methods)

Mass Communication Research Methods (Sage Benchmarks in Social Research Methods)

By: Anders Hansen (editor)Hardback

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Part One: Introduction Part Two: Asking the Right Questions Part Three: Researching Media Institutions, Organizations, Professionals and Production Part Four: Researching Media Content and Representation Part Five: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures Part Six: Doing Communication Research

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About Author

Anders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for academic journals such as Cambridge Journal of Education; The European Journal of Communication; Public Understanding of Science; New Genetics and Society; Environment and History; Journalism: Theory, Practice and Criticism; The Communication Review; Political Studies; Health Education Research; Addiction Research and Theory; The British Medical Journal.


PART ONE: ASKING ALL THE RIGHT QUESTIONS Theory in Media Research - O. Boyd-Barrett The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research - K.B. Jensen Media, Culture and Modern Times - G. Murdock Remarks on Administrative and Critical Communications Research - P.F. Lazarsfeld Media Sociology: The dominant paradigm - T. Gitlin Communication-Research - One Paradigm, or 4 - K.E. Rosengren The Three Paradigms of Mass Media Research in Mainstream Comunication Journals - W.J. Potter, R. Cooper and M. Dupagne The New Revisionism in Mass Communication Research: A reappraisal - J. Curran Asking the Right Questions - J.D. Halloran Cultural Compliance and Critical Media Studies - G. Philo and D. Miller PART TWO: RESEARCHING MEDIA INSTITUTIONS, ORGANIZATIONS, PROFESSIONALS AND PRODUCTION The History of Media Institutions Finding Data, Reading Patterns, Telling Stories: Issues in the historiography of television - J. Corner Problems and Possibilities in the Writing of Broadcasting History - A. Briggs Media Professionals and Media Production Participant Observation: Researching news production - S. Cottle The Research Method - P. Elliott News as Purposive Behaviour - H. Molotch and M. Lester The Sociology of News Production - M. Schudson Media Gate-keeping - P.J. Shoemaker Research Approaches: Research questions and methodological requirements - R.V. Ericson, P.M. Baranek and J.B.L. Chan New(s) Times: Towards a 'second wave' of news ethnography - S. Cottle Holism, Communion and Conversion: Integrating media consumption and production research - D. Deacon Political economy The Political Economy of Communications - J. Wasko Communications policy research Facing In: Researchers and academia - S. Braman Media Policy Paradigm Shifts: Towards a new communications policy paradigm - J.van Cuilenburg and D. McQuail PART THREE: RESEARCHING MEDIA CONTENT AND REPRESENTATION Content Analysis Content Analysis - B. Gunter Ethnographic Content Analysis - D.L. Altheide Two Approaches to the Study of Advertisements - W. Leiss, S. Kline and S. Jhally Reading the News - R.V. Ericson, P.M. Baranek and J.B.L. Chan Semiotics and Discourse Analysis Semiotic Analysis - A.A. Berger 'Suit, tie and a touch of juju' - the Ideological Construction of Africa: A critical discourse analysis of news on Africa in the British press - H.J. Brookes How to View Commercials - P. Rutherford Discourse Analysis - R. Gill Structural and Narrative Analysis Narrative and Genre - H. Newcomb Structural Analysis and Mass communication - O. Burgelin Introduction to the Structural Analysis of Narratives - R. Barthes Narrative Strategies in Television Science - R. Silverstone Re(de)fining Narrative Events: Examining television narrative structure - M.J. Porter, D.L. Larson, A. Harthcock and K.B. Nellis Framing analysis The Constructionist Approach to Framing: Bringing culture back in - B. Van Gorp The Framing Project: A bridging model for media research revisited - S.D. Reese Framing: Toward clarification of a fractured paradigm - R.M. Entman Cascading Activation: Contesting the White House's frame after 9/11 - R.M. Entman Getting Framed: The media shape Reality - C. Ryan The Power of a Frame: An analysis of newspaper coverage of tobacco issues - United States, 1985-1996 - C.L. Menashe and M. Siegel The Empirical Approach to the Study of Media Framing - J.W. Tankard Linguistic and rhetorical analysis An Integration of Corpus-based and genre-based Approaches to Text Analysis in EAP/ESP: Countering criticisms against corpus-based methodologies - L. Flowerdew Corpus Linguistics and Critical Discourse Analysis: Examining the ideology of sleaze - D. Orpin Figures of Rhetoric in Advertising Language - E.F. McQuarrie and D.G. Mick From 'Politically Correct Councillors' to 'Blairite Nonsense': Discourses of 'political correctness' in three British newspapers - S. Johnson, J. Culperer and S. Suhr Tampering with Nature: 'Nature' and the 'natural' in media coverage of genetics and biotechnology - A. Hansen The Meanings of 'Risk': A view from corpus linguistics - C. Hamilton, S. Adolphs and Nerlich Visual analysis Analysing Visuals: Still and moving images - S. Cottle Rhetoric of the Image - R. Barthes The Determinations of News Photographs - S. Hall Building the World's Visual Language: The increasing global importance of image banks in corporate media - D. Machin Taking television seriously: A sound and image bite analysis of presidential campaign coverage, 1992-2004 - E.P. Bucy and M.E. Grabe PART FOUR: RESEARCHING MEDIA AND COMMUNICATION IN SOCIETY, CONSUMPTION, AUDIENCES, POLITICS, PROBLEMS AND PLEASURES Five Traditions in Search of the Audience - K.B. Jensen and K.E. Rosengren The Challenge of Changing Audiences - Or, what is the Audience Researcher to do in the Age of the Internet? - S. Livingstone Audience and Readership Research - J. Kitzinger Survey Research Survey Research - P.J. Shoemaker and M.E. McCombs The BBC Internet study: General methodology - S. Reimers Focus Group Research The Focused Interview - R.K. Merton and P.L. Kendall The Methodology of Focus Groups: The importance of interaction between research participants - J. Kitzinger From Focus Groups to Editing Groups - a New Method of Reception Analysis - B. Macgregor and D.E. Morrison Rethinking the Focus Group in Media and Communications Research - P. Lunt and S. Livingstone Selected Key Models in Media Audience and Influence Research Cultivation Analysis Growing up with Television: The cultivation perspective - G. Gerbner, L. Gross, M. Morgan and N. Signorielli Agenda-setting The Agenda-setting Function of the Mass Media - M.E. McCombs and D.L. Shaw Reception Analysis Patterns of Involvement in Television Fiction: A comparative analysis - T. Liebes and E. Katz Uses & Gratifications Media Uses and Effects: A uses-and-gratifications perspective - A.M. Rubin Political and Public Opinion Influence The Media, Public Opinion and Political Action - H. Semetko Television, Public Opinion and the War in Iraq: The case of Britain - J. Lewis Effects of News Coverage on Policy Attention and Actions - A Closer Look into the Media-Policy Connection - I. Yanovitzky Constructionism The Rise and Fall of Social Problems: A public arenas model - S. Hilgartner and C.L. Bosk Media Discourse and Public Opinion on Nuclear Power: A constructionist approach - W.A. Gamson and A. Modigliani PART FIVE: DOING COMMUNICATION RESEARCH: SOURCES AND RESOURCES, THE RESEARCH PROCESS Using Data Archives for Secondary Analysis - C. Seale Dealing with Documentation - D. Deacon, M. Pickering, P. Golding and G. Murdock Mass Media Research and the Internet - R.D. Wimmer and J.R. Dominick Reaching Conclusions, Evaluating the Research, Writing the Report - I. Bertrand and P. Hughes.

Product Details

  • publication date: 18/01/2009
  • ISBN13: 9781412930048
  • Format: Hardback
  • Number Of Pages: 1592
  • ID: 9781412930048
  • ISBN10: 1412930049

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