Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan)

Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan)

By: Martyn David Smith (author)Hardback

Special OrderSpecial Order item not currently available. We'll try and order for you.


Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as `national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole. Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional `top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.

About Author

Martyn David Smith is Senior Teaching Fellow in the Department of History at SOAS, University of London, UK.


Introduction 1. Cold War, Everyday Life and Postwar Nationalisms 2. Consumer Society and The Media: Individual Autonomy in Cold War Japan 3. A Nation of Consumers: ANPO and the 1964 Olympics 4. The Contradictions of Consumer Society 5. Being Japanese: Nihonjinron, Consumer Society and National Subjectivity Conclusion Notes Bibliography Index

Product Details

  • ISBN13: 9781350030787
  • Format: Hardback
  • Number Of Pages: 192
  • ID: 9781350030787
  • weight: 426
  • ISBN10: 1350030783

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly