Mastering Fashion Marketing: (Macmillan Master Series)
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Mastering Fashion Marketing: (Macmillan Master Series)
Mastering Fashion Marketing: (Macmillan Master Series)

Mastering Fashion Marketing: (Macmillan Master Series)

By
Tim Jackson (Author) D. Shaw (Author)  

Paperback

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. 240 p.
Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion businessDavid Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and BurtonThey are authors of Mastering Fashion Buying and Merchandising Management
  • Contributor: Tim Jackson
  • Imprint: Red Globe Press
  • ISBN13: 9781403919021
  • Number of Pages: 240
  • Packaged Dimensions: 156x234mm
  • Packaged Weight: 605
  • Format: Paperback
  • Publisher: Bloomsbury Publishing PLC
  • Release Date: 2008-12-22
  • Series: Macmillan Master Series
  • Binding: Paperback / softback
  • Biography: Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion businessDavid Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and BurtonThey are authors of Mastering Fashion Buying and Merchandising Management

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