Maximize Business Profits Through e-Partnerships

Maximize Business Profits Through e-Partnerships

By: Fang Zhao (author)Hardback

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The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, ""Maximize Business Profits Through E-Partnerships"", provides a practical, insightful and comprehensive guide for both brick-and-mortar and companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

About Author

Fang Zhao is currently a lecturer at School of Management, Business Faculty, RMIT University, Melbourne, Australia. She is also Senior Supervisor of Doctor of Business Administration (DBA) & MBA. She has published internationally over 30 refereed research works mostly in the areas of innovation and entrepreneurship; e-business management; performance measurement; and higher education management.


Chapter 1. Overview of E-Partnerships: Definitions and Patterns; Chapter 2. E-Business Supply Chains and E-Partnerships; Chapter 3. E-Partnership Strategy and Structure; Chapter 4. Technological Challenges and Issues Facing E-Partnerships; Chapter 5. How to Make E-Partnerships Work: Human and Cultural Issues; Chapter 6. Successes and Failures in E-Partnering: Multiple Case Studies; Chapter 7. Entrepreneurship and innovation through E-Partnering; Chapter 8. A Balanced Scorecard Approach to Monitoring and Evaluating E-Partnerships; Chapter 9. The Future of E-Business and E-Partnership.

Product Details

  • ISBN13: 9781591406327
  • Format: Hardback
  • Number Of Pages: 250
  • ID: 9781591406327
  • ISBN10: 1591406323

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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