Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration.
Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of:
multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts;
chapters reflecting today's media world, including coverage of broadband and social media issues;
fifty perceptive critiques penned by a variety of widely respected media observers and;
a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik)
Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Peter B. Orlik is director and professor in Central Michigan University's School of Broadcast & Cinematic Arts. Industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association's Distinguished Education Service Award (that organization's highest honor) and a 2003 inductee into the Michigan Broadcasting Hall of Fame.
SECTION I: CRITICAL ROOTS 1 The Essence of Criticism 2 Critical Functions 3 Criticism and the Communication Process 4 Knowledge Acquisition and Processing SECTION II: CRITICAL INGREDIENTS 5 Tonal and Talent Ingredients 6 Stage-Molding Ingredients SECTION III: CRITICAL GRATIFICATIONS 7 Business Gratifications 8 Consumer Gratifications SECTION IV: CRITICAL APPROACHES 9 Depiction Analysis 10 Structural Analysis 11 Probing Ethics and Values 12 Aesthetics and Art 13 The Logic of Aesthetic Form SECTION V: CRITICAL CONCLUSIONS 14 Reality Programming 15 Composite Criticism Appendix: Specimen Scripts The Cosby Show: "Theo's Holiday" The Newsroom: "Dinner at Eight" The Simpsons: "Bart Sells His Soul"