Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition (Second Edition)

Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition (Second Edition)

By: Dennis F. Herrick (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

The emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

About Author

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.

Product Details

  • ISBN13: 9780826351630
  • Format: Paperback
  • Number Of Pages: 408
  • ID: 9780826351630
  • ISBN10: 0826351638
  • edition: Second Edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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