A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also-more broadly-their basic democratic values. Mediating the Vote explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. The book contributes to an important goal in political communication studies: creating a more refined, integrated, and-ultimately-precise picture of how media affects democratic engagement.
Michael Pfau is professor and chair of the Department of Communication at the University of Oklahoma. J. Brian Houston and Shane M. Semmler are doctoral students in the Department of Communication at the University of Oklahoma.
Chapter 1 Preface Chapter 2 1 The Changing Communication Landscape Chapter 3 2 Communicating along Party Lines Chapter 4 3 Political Communication, Emotions, and the Intellect Chapter 5 4 Perceiving Presidential Candidates Chapter 6 5 The Media Landscape and Democratic Engagement Chapter 7 References Chapter 8 Appendix: Design of the Studies