The story of Midland Red is well known in enthusiast circles, and those lucky enough to have experienced the company at its peak can well remember the fleet of nearly 2,000 bright red vehicles not only cheering up the industrial areas of the Black Country and the East Midlands but blending seamlessly with the bucolic charms of the Vale of Evesham, Warwickshire, Worcestershire and Shropshire. Regrettably, most images captured when the company was at its peak in the 1950s and 1960s were in monochrome and showed us nothing of the brightness that these buses brought to our lives.
Midland Red in Colour seeks to address this imbalance and bring forward an album of images in full colour to remind us of what we once had in our everyday lives. Delving into his own archives, as well as those of his contemporaries, author Bernard Warr offers a wonderfully nostalgic look back at this iconic company.
From an early age, Bernard took a great interest in transport. During the 1970s, he managed one of the leading heritage railways - the North Yorkshire Moors Railway. He worked for Midland Red on leaving school, at the central works and in long-distance coach services at Digbeth. This allowed him a unique position to photograph the everyday comings and goings of the company. Married with four grown-up children he runs a small business consultancy (and writes books) from his home in Central Lincolnshire.