Which get-out-the-vote efforts actually succeed in ethnoracial communities-and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.
Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garcia Bedolla and Melissa R. Michelson present a new theoretical frame-the Social Cognition Model of voting, based on an individual's sense of civic identity-for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Lisa Garcia Bedolla is Chancellor's Professor of education and political science at the University of California, Berkeley. Melissa R. Michelson is professor of political science at Menlo College, Atherton, California.