The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.
Alex Moazed is the Founding CEO of Applico and an expert on mobile and platform technology. He appears frequently on Bloomberg, CNBC and Fox, and has been profiled in Inc. Magazine, The Wall Street Journal and The New York Times. He has co-founded the Application Developers Alliance. Nicholas L. Johnson is Head of Platform at Applico, where he oversees the company's research into how platforms work. He works with clients on business model design and bringing cutting-edge platforms to market. Prior to joining Applico, he spent several years as an editor at the Institute for New Economic Thinking where he worked closely with the Institute's leadership, including six Nobel Prize-winning economists