Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
Preface Chapter 1: Exhibitions Chapter 2: Tours Chapter 3: Building Chapter 4: Events Chapter 5: Membership and Fundraising Chapter 6: Education Chapter 7: Board and Volunteers Chapter 8: Marketing Chapter 9: Partnerships Chapter 10: Finding Your Brand Chapter 11: Public Relations Chapter 12: Social Media and Beyond Chapter 13: Email Chapter 14: Lobby Chapter 15: Store Chapter 16: Cafe Chapter 17: Publications Chapter 18: Academic Museums Chapter 19: Databases References Index About the Author