Start your music career off right with this fun guide to the music industry
Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.
Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.
Find the right players, agents, and business managers
Make more money from your work with smart distribution
Build your brand and get people talking about you
Get gigs, go on tour, and keep on growing
If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.
Loren Weisman is a music business consultant, speaker, and author who has been a part of over 700 albums. He also maintains TV production credits for three major networks and has served as a media consultant for many businesses in and out of the arts and entertainment fields. Loren is an executive producer and co-creator of Leveraging Smart, a new reality business TV show airing in 2016.
Introduction 1 Part I: Getting Started in the Music Business 5 Chapter 1: Getting on the Path to Results 7 Chapter 2: A Change is Gonna Come: Changes in the Music Business 21 Chapter 3: Getting Your Music Business Job Options On 33 Chapter 4: Creating a Music Business Plan 49 Part II: Making Music and Creating Your Brand 75 Chapter 5: Writing, Rehearsing, Recording, and Performing 77 Chapter 6: Creating and Following a Production Plan 99 Chapter 7: Creating Your Brand 121 Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147 Chapter 9: Securing Your Music and Brand 169 Part III: Marketing and Promoting For the Long Haul 191 Chapter 10: Building Your Website and Social Media Presence 193 Chapter 11: Planning for Content Marketing throughout the Year 217 Chapter 12: Combining Online and Physical Marketing 239 Chapter 13: Planning Music, Merchandise, and Event Drops 265 Part IV: Maintaining Your Successful Career 287 Chapter 14: Touring and Performing 289 Chapter 15: Securing Sponsorships and Endorsements 311 Chapter 16: Considering Additional Opportunities 335 Chapter 17: Tracking and Analyzing Your Progress 351 Chapter 18: Persevering, Problem ]Solving, and Retiring 367 Part V: Part of Tens 381 Chapter 19: Ten Habits of Successful Musicians 383 Chapter 20: Ten Tips on Presenting Yourself Professionally 389 Index 397