Music Business Handbook and Career Guide (10th Revised edition)

Music Business Handbook and Career Guide (10th Revised edition)

By: Timothy Baskerville (author), David Baskerville (author)Hardback

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The special Tenth Edition of this powerhouse bestselling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find the book a valuable resource, whatever their specialty within the field music. It is ideal as the core textbook in courses dealing with the music business. Key features includes: * expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games * new business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio * updated information on careers * coverage of alternatives to radio airplay and to luring teens to local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops * cxamination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires * reflection on the global shift of the music business world as it becomes less centered on American companies and culture * companion websites include password-protected Instructor Resources Site (featuring PowerPoint slides, tests, tips, and more) and an open-access Student Study Site (featuring new interactive exercises and links to material online to enhance learning).

About Author

Author David Baskerville (1918-1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; Executive Vice President of Ad-Staff, Inc., producer of award-winning broadcast commercials; Executive Editor of Tor Music Publishing Company; and President of Sherwood Recording Studios, North Hollywood. He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications, Los Angeles. As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute, Canada. He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music. Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, and multinational broadcasting. Today, a publishing company he founded in London in the 1990s is one of the world's leading providers of data on new media and mobile entertainment ( In recent years, he served as president of what is now the SNL Kagan unit of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on Web behavior and new media. As a consultant, Baskerville's clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, JVC America, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA); member of the Writers Guild of America, West; and chapter founder of the Overseas Press Club of America. He has served on the boards of both public and private companies that publish and distribute business information.


Foreword by Nile Rodgers Preface Acknowledgments I. MUSIC IN THE MARKETPLACE 1. Overture 2. The Digital Millennium 3. The Music Business System II. SONGWRITING, PUBLISHING, COPYRIGHT, AND LICENSING 4. Professional Songwriting 5. Music Publishing 6. Music Copyright 7. Music Licensing III. MANAGING ARTIST RELATIONSHIPS 8. Agents, Managers, and Attorneys 9. Artist Management 10. Unions and Guilds 11. Artists' Recording Contracts IV. THE RECORDED MUSIC INDUSTRY 12. Record Production 13. Record Labels 14. Record Label Promotion and Distribution 15. Marketplace Research V. LIVE MUSIC 16. Concert Production 17. Concert Venues 18. Arts Administration VI. MUSIC IN BROADCASTING, FILM, AND THEATER 19. Music in Radio 20. Music in Television and Video 21. Dramatic Scoring for Movies, TV, and Games 22. Music in Advertising 23. Music and Theater 24. Music Products 25. Business Music and Production Libraries VII. THE ENTREPRENEURIAL MUSICIAN 26. The DIY Toolkit 27. Starting Your Own Business VIII. CAREER PLANNING AND DEVELOPMENT 28. Career Options 29. Career Development IX. THE GLOBAL VIEW 30. Understanding Your Neighbor's Music Scene: How Canada Sets an International Example 31. The World Outside the United States 32. International Copyright Appendix A: Membership and Copyright Forms Appendix B: Selected Readings Glossary Index About the Authors

Product Details

  • ISBN13: 9781452242200
  • Format: Hardback
  • Number Of Pages: 624
  • ID: 9781452242200
  • weight: 1050
  • ISBN10: 1452242208
  • edition: 10th Revised edition

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