Music Business Handbook and Career Guide (11th Revised edition)

Music Business Handbook and Career Guide (11th Revised edition)

By: Timothy Baskerville (author), David Baskerville (author)Paperback

Only 1 in stock

Description

This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville's handbook an indispensable resource, whatever their specialty is within the field music. Key Features: Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio Information on careers, especially in the context of a changing business environment Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture.

About Author

Author David Baskerville (1918-1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; Executive Vice President of Ad-Staff, Inc., producer of award-winning broadcast commercials; Executive Editor of Tor Music Publishing Company; and President of Sherwood Recording Studios, North Hollywood. He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications, Los Angeles. As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute, Canada. He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music. Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, and multinational broadcasting. Today, a publishing company he founded in London in the 1990s is one of the world's leading providers of data on mobile entertainment (www.ovum.informa.com). In recent years, he served as President of what is now the SNL Kagan unit of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on Web behavior and new media. As a consultant, Baskerville's clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, JVC America, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was Vice President of the Music and Entertainment Industry Educators Association (MEIEA); member of the Writers Guild of America, West; and chapter founder of the Overseas Press Club of America. He has served on the boards of both public and private companies that publish and distribute business information.

Contents

Part 1: Setting the Stage Chapter 1: Overture Music and Society: We've Got Music in Us Art Versus Commerce: Music Changes Everything Historical Development Chapter 2: The Digital Millennium The Double-Edged Sword Internet Synergy Labels Sow Seeds of Self-Destruction Smaller, Cheaper, Faster, Better (?) The Economics of Digital Distribution: Change and Evolution The New Economic Order The Digital Future Chapter 3: The Music Business System Help Wanted! Getting Through the Maze Show Me the Money Tools of the Trade: Everybody's Gotta Learn Sometime Part 2: Copyright, Songwriting, Publishing, and Licensing Chapter 4: Music Copyright Background Essential Provisions Key Terms Coverage Exclusive Rights Fair Use of Copyrighted Material Copyright Ownership Transfer or Assignment Work Made for Hire Musical Arrangements Sound Recordings Compulsory Mechanical License Royalty Payments (Section 115[c]) Duration of Copyright Formalities Infringement, Remedy Record Counterfeiting, Penalties Changing Laws Rights in Names and Trademarks A Final Note on Law Chapter 5: Professional Songwriting The Market Predictors of Success The Craft The Business of Writing Income Sources Publishing Options Evaluating Publishers The Songwriters Guild of America Contract Reassignment or Default Breaking In Chapter 6: Music Publishing Types of Publishers Subpublishing Administration Contracts With Writers Split Publishing, Copublishing Copyright Protection: Sampling Promotion, Advertising Income Sources Trade Associations and Rights Administration Chapter 7: Music Licensing Music Rights: An Overview Performing Rights Organizations Keeping Track of the Music Membership Options Mechanical Licenses Synchronization Licenses Cable Television Licenses Video Licenses Transcription Licenses Special Use Permits Jukebox Licenses Dramatic Music Rights Creative Commons Part 3: Managing Artist Relationships Chapter 8: Agents, Managers, and Attorneys Agents Managers Attorneys Chapter 9: Artist Management Discovering Each Other The Financial Relationship Manager's Commission The Manager's Role Advancing the Career Personal Management Agreement Chapter 10: Unions and Guilds American Federation of Musicians SAG-AFTRA American Guild of Musical Artists American Guild of Variety Artists Actors' Equity Association International Alliance of Theatrical Stage Employees Other Unions and Guilds Part 4: The Recorded Music Industry Chapter 11: Record Labels Perspective Major Labels Independent Labels Specialty Labels Record Company Structure Trade Associations Chapter 12: Artists' Recording Contracts AFTRA Agreements AFM Agreements Royalty Artist Contracts Chapter 13: Record Production Record Producers Matching Producer to Artist Production Deals The Recording Studio: Operation and Selection The Five Stages of Record Production Getting Started in the Business Professional Associations Chapter 14: Record Label Marketing and Distribution The Marketing Plan The Elements of a Marketing Plan Record Distribution Chapter 15: Marketplace Research Understanding the Consumer Research Topics Data Sources Part 5: Live Performance Chapter 16: Concert Production Concert Promotion Getting Started Booking the Artist Making an Offer The Art of the Deal Contracts Marketing Publicity and Public Relations Sponsorships The Future of Live Chapter 17: Concert Venues Venue Contracts Ticketing Licensed Merchandise Venue Trade Association Chapter 18: Arts Administration Perspective Representative Organizations Symphonic Music Funding the Arts Classical Artist Management Administration Part 6: Music in the Marketplace Chapter 19: Music in Radio Types of Broadcast Radio Stations Audience Identification and Market Research Spectrum of Formats How Commercial Radio Stations Work Chapter 20: Music in Television and Video Variety and Talk Shows Music Specials/Events/Awards Shows Theme Songs Background Music and Foreground Spotlights The Evolving TV Picture MTV and the Rise of the Music Video Music Video Economics and Distribution Chapter 21: Dramatic Scoring for Movies, TV, and Games Background The Craft Music Scoring for TV Music Scoring for Video Games Production Music Libraries Hiring Practices Chapter 22: Music in Advertising Influences on Style Jobs Music Uses Budgets Station Branding Logos The Agency Role Spot Production Chapter 23: Music and Theater Types of Musical Theater Theater Associations Production Components Chapter 24: Music Products Music Retailers Sales Leaders Promotion of Musical Products A Changing Industry Trade Associations Opportunities for Employment Chapter 25: Business Music and Production Libraries Foreground and Background Music Business Music Production Music Libraries Part 7: The Entrepreneurial Musician Chapter 26: The DIY Toolkit The Economics of Indie The Direct-to-Fan Era Doing the Math Making Money With "Free" Tools of the Trade Online Platforms: Now You See It, Now You Don't Conclusion Chapter 27: Starting Your Own Business Getting the Process Started Choosing a Name Forms of Ownership Permits and Legal Issues Raising Funds Marketing Accounting and Finance Keeping Track of the Money Operations Management Management Where To From Here? Part 8: Career Planning and Development Chapter 28: Career Options Creative Careers Directing/Producing Careers Performing Careers Teaching Careers Broadcasting/Film/Video Game Careers Music-Related Careers Entrepreneurs/Starting Your Own Business Chapter 29: Career Development Defining Goals Climbing the Ladder Finding Work Part 9: The Global View Chapter 30: The World Outside the United States Chapter 31: International Copyright Copyright Conventions Multilateral Agreements Bilateral Treaties Intergovernmental Bodies and International Industry Organizations

Product Details

  • ISBN13: 9781506309538
  • Format: Paperback
  • Number Of Pages: 600
  • ID: 9781506309538
  • weight: 940
  • ISBN10: 1506309534
  • edition: 11th Revised edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close