Must-Have: The Hidden Instincts Behind Everything We Buy
By
Geoffrey Miller (Author)
Paperback
Available / dispatched within 1 - 2 weeks
Quantity
Description
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
About the Author
Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.
More Details
- Contributor: Geoffrey Miller
- Imprint: Vintage
- ISBN13: 9780099437925
- Number of Pages: 384
- Packaged Dimensions: 129x198x24mm
- Packaged Weight: 267
- Format: Paperback
- Publisher: Vintage Publishing
- Release Date: 2010-08-05
- Binding: Paperback / softback
- Biography: Geoffrey Miller studied at Columbia, Stanford, Sussex and Munich Universities and until recently was at University College, London. He now teaches at the University of New Mexico.
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.