Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events. This diverse set of studies shows that such events serve a variety of purposes: as field-configuring events (FCEs), as a way of ritualising industry practices and as 'tournaments of values' where participants negotiate different cultural values to resolve economic issues. Suitable for academics and practitioners, this book presents a fascinating perspective on the role and importance of fairs, festivals and competitive events in the creative industries.
Brian Moeran is Professor of Business Anthropology and Director of the Creative Encounters research programme at the Copenhagen Business School. Jesper Strandgaard Pedersen is Professor of Organization Theory and Director of 'Imagine..', the Creative Industries Research Centre at the Copenhagen Business School.
List of figures; List of tables; List of contributors; Foreword; Acknowledgments; Introduction Brian Moeran and Jesper Strandgaard Pedersen; 1. A salon's life: field configuring event, power and contestation in a creative field Helene Delacour and Bernard Leca; 2. Art fairs: the market as medium Don Thompson; 3. Biennalization and its discontents Jeannine Tang; 4. Staging auctions: enabling exchange values to be contested and established Charles W. Smith; 5. The book fair as a tournament of values Brian Moeran; 6. Inventing universal television: restricted access, promotional extravagance, and the distribution of value at global television markets Timothy Havens; 7. Transforming film product identities: the status effects of European premier film festivals, 1996-2005 Stephen Mezias, Jesper Strandgaard Pedersen, Ji-Hyun Kim, Silviya Svejenova and Carmelo Mazza; 8. Field-configuring events: institutionalization and maintenance in an animation film festival Charles-Clemens Ruling; 9. Tradition and transformation at the Fan Fair Festival Jennifer C. Lena; 10. Between art and commerce: London Fashion Week as trade fair and fashion spectacle Joanne Entwistle and Agnes Rocamora; 11. Configuring sustainability at Fashion Week Lise Skov and Janne Meier; 12. An inconvenient truce: cultural production and contention after the 1855 Medoc wine classification event Gregoire Croidieu; 13. The retrospective use of tournament rituals in field configuration: the case of the 1976 'Judgement of Paris' wine tasting Narasimhan Anand; Afterword: converting values into other values: fairs and festivals as resource valuation and trading events Joseph Lampel; Index.