Network Analysis and Tourism: From Theory to Practice (Aspects of Tourism)

Network Analysis and Tourism: From Theory to Practice (Aspects of Tourism)

By: Noel Scott (author), Chris Cooper (author), Rodolfo Baggio (author)Paperback

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Description

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

About Author

Noel Scott has extensive experience as a senior tourism manager and researcher and over 25 years in industry research positions. He holds a doctorate in tourism management and Master degrees in marketing and business administration and is a senior lecturer at The University of Queensland, Brisbane, Australia. Rodolfo Baggio holds a degree in Physics (MPhys) and a PhD in Tourism Management. After having worked for leading information technology firms for over 20 years he is presently at the Bocconi University, Milan, Italy, where he teaches courses in Computer Science and coordinates the Information and Communication Technologies area at the Master in Economics and Tourism. He is also Research Fellow at the Carlo F. Dondena Centre for Research on Social Dynamics. He has managed several international research projects and actively researches and publishes in the field of information technology and tourism. His current interests focus on the application of complexity theory and network analysis methods to the study of tourism destinations. Chris Cooper is Pro-Vice Chancellor and Dean of the Business Faculty at Oxford Brookes University, UK. He was Chair of the UN World Tourism Organization Education Council (2005 - 2007) and was awarded the UN Ulysses Medal for contributions to tourism education and policy. He co-edits Current Issues in Tourism and sits on editorial boards for leading tourism, hospitality and leisure journals. He has authored a number of leading textbooks and is the co-series editor of Channelview's influential book series `Aspects of Tourism'.

Contents

1. Introduction - Noel Scott, Rodolfo Baggio and Chris Cooper 2. The Historical Development of Network Theories - Noel Scott, Rodolfo Baggio and Chris Cooper 3. The Network Concept and Tourism - Noel Scott, Rodolfo Baggio and Chris Cooper QUALITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS 4. Conceptual Tools for Evaluating Tourism Partnerships - Roger March and Ian Wilkinson 5. Tourism Destination Networks and Knowledge Transfer - Noel Scott, Rodolfo Baggio and Chris Cooper 6. Policy Networks and Tourism Governance - Dianne Dredge and Christof Pforr 7. Network Governance and Connectivity: A Case Study - Kathryn Pavlovich 8. The Benefits of Networks to Small and Medium Sized Tourism Enterprises - Carlos Costa, Zelia Breda, Rui Costa and Joana Miguens 9. International Tourism Trade Networks: The Case of the Chinese Inbound Travel Trade to Australia - Grace Wen Pan 10. Power, Destination Branding and the Implications of a Social Network Perspective - Giuseppe Marzano QUANTITATIVE APPROACHES TO TOURISM NETWORK ANALYSIS 11. Issues in Quantitative Network Analysis - Noel Scott, Rodolfo Baggio and Chris Cooper 12. Visualizing Tourism Networks: Connecting the Dots Noel Scott, Rodolfo Baggio and Chris Cooper 13. Complex Tourism Networks - Noel Scott, Rodolfo Baggio and Chris Cooper 14. Technological Tourism Networks and Network Simulation - Noel Scott, Rodolfo Baggio and Chris Cooper 15. Conclusions - Noel Scott, Rodolfo Baggio and Chris Cooper

Product Details

  • ISBN13: 9781845410872
  • Format: Paperback
  • Number Of Pages: 272
  • ID: 9781845410872
  • weight: 351
  • ISBN10: 1845410874

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