Many governments in the developed world can now best be described as `neuroliberal': having a combination of neoliberal principles with policy initiatives derived from insights in the behavioural sciences.
Neuroliberalism presents the results of the first critical global study of the impacts of the behavioural sciences on public policy and government actions, including behavioural economics, behavioural psychology and neuroeconomics. Drawing on interviews with leading behaviour change experts, organizations and policy-makers, and discussed in alignment with a series of international case studies, this volume provides a critical analysis of the ethical, economic, political and constitutional implications of behaviourally oriented government. It explores the impacts of the behavioural sciences on everyday life through a series of themes, including: understandings of the human subject; interpretations of freedom; the changing form and function of the state; the changing role of the corporation in society; and the design of everyday environments and technologies.
The research presented in this volume reveals a diverse set of neuroliberal approaches to government that offer policy-makers and behaviour change professionals a real choice in relation to the systems of behavioural government they can implement. This book also argues that the behavioural sciences have the potential to support much more effective systems of government, but also generate new ethical concerns that policy-makers should be aware of.
Mark Whitehead is Professor of Human Geography at Aberystwyth University, Wales, UK. Rhys Jones is Professor and Head of Department (Geography) at Aberystwyth University, Wales, UK. Rachel Lilley is a behaviour change and mindfulness consultant and PhD Candidate at Aberystwyth University, Wales, UK. Jessica Pykett is Senior Lecturer in Human Geography at University of Birmingham, UK. Rachel Howell is Lecturer in Sociology and Sustainable Development at University of Edinburgh, Scotland, UK.
Chapter 1 Neuroliberalism Chapter 2 An Historical Geography of Neuroliberalism I: applying behavioural insights Chapter 3 An Historical Geography of Neuroliberalism II: on new behavioural ideas Chapter 4 The Neuroliberal Subject: Rethinking human nature and reinventing the self. Chapter 5 Redefining freedom. Neuroliberal autonomy and citizenship Chapter 6 The Neuroliberal state Chapter 7 The Neuroliberal corporation Chapter 8 Neuroliberal environments: design, contexts and materiality Chapter 9 Practical Interventions in Neuroliberalism: Mindfulness and Behaviour Change Bibliography Methodological Appendix