'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.'
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
* Easy-to-apply strategies for business success
* Insightful case studies from businesses that survived the first five years
* Helpful exercises and action plans
* Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
'Full of very valuable information. This is not theory - but live action in print. Highly recommended.'
Professor Alan Barrell, Judge Business School, University of Cambridge
Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more. Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.
About the authors Acknowledgements How to get your own questions answered Introduction 1 Managing the business Case study: Klaxon 2 Managing growth Case study: Social i Media 3 Managing finances Case study: Contraband International 4 Managing social media Case study: The Nutty Tarts 5 Managing technology Case study: Clarity Heating 6 Managing marketing Case study: SnoozeShade 7 Managing sales Case study: OneSpaceMedia 8 Managing customers Case study: The Elite Swimming Academy 9 Managing people Case study: Breckland Orchard 10 Managing your exit Index