New Business: Next Steps: The all-in-on... | WHSmith Books
New Business: Next Steps: The all-in-one guide to managing, marketing and growing your small business

New Business: Next Steps: The all-in-one guide to managing, marketing and growing your small business

By: Ann Hawkins (author), Ed Goodman (author)Paperback

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'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.'Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: * Easy-to-apply strategies for business success* Insightful case studies from businesses that survived the first five years* Helpful exercises and action plans* Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. 'Full of very valuable information. This is not theory - but live action in print. Highly recommended.'Professor Alan Barrell, Judge Business School, University of Cambridge

About Author

Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more. Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.


About the authors Acknowledgements How to get your own questions answered Introduction 1 Managing the businessCase study: Klaxon 2 Managing growth Case study: Social i Media3 Managing financesCase study: Contraband International4 Managing social media Case study: The Nutty Tarts5 Managing technologyCase study: Clarity Heating 6 Managing marketing Case study: SnoozeShade 7 Managing salesCase study: OneSpaceMedia 8 Managing customersCase study: The Elite Swimming Academy 9 Managing peopleCase study: Breckland Orchard 10 Managing your exit Index

Product Details

  • ISBN13: 9781292017662
  • Format: Paperback
  • Number Of Pages: 224
  • ID: 9781292017662
  • weight: 436
  • ISBN10: 129201766X

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