New Directions in Critical Marketing Studies (SAGE Library in Marketing)

New Directions in Critical Marketing Studies (SAGE Library in Marketing)

By: Robert Cluley (editor), Mark Tadajewski (editor)Hardback

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Description

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice

About Author

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Contents

VOLUME ONE: CRITICAL MARKETING AND CRITIQUES OF MARKETING PART ONE: HISTORY AND CRITICAL MARKETING Toward a History of Critical Marketing Studies - Mark Tadajewski Finanzkapital and Consumers - Nikhilesh Dholakia How Financialization Shaped 20th Century Marketing The Consumer as 'Voter', 'Judge', and 'Jury' - Stefan Schwarzkopf Historical Origins and Political Consequences of a Marketing Myth Reading 'the Marketing Revolution' through the Prism of the FBI - Mark Tadajewski PART TWO: THEORETICAL AND CONCEPTUAL PERSPECTIVES ON CRITICAL MARKETING Being Critical in Marketing Studies - Nikhilesh Dholakia The Imperative of Macro-Perspectives Critical Marketing Studies - MarkTadajewski Logical Empiricism, 'Critical Performativity' and Marketing Practice Mapping Consumer Power - Janice Denegri-Knott, Detlev Zwick and Jonathan Schroeder An Integrative Framework for Marketing and Consumer Research PART THREE: CRITIQUES OF MARKETING AND CRITICAL MARKETING Atmospheres of Seduction - Brigitte Biehl-Missal and Michael Saren A Critique of Aesthetic Marketing Practices Getting to Yes - Kalman Applbaum Corporate Power and the Creation of a Psychopharmaceutical Blockbuster Culture Shadow Science - Kalman Applbaum Zyprexa, Eli Lilly and the Globalization of Pharmaceutical Damage Control Hidden Mountain - Edd De Coverly et al The Social Avoidance of Waste Praxis or Performance - Pauline Maclaran et al Does Critical Marketing Have a Gender Blind-Spot? PART FOUR: 'CRITICAL' SOCIAL MARKETING AND CRITIQUES OF SOCIAL MARKETING Critical Social Marketing, Definition, Application and Domain - Ross Gordon Critical Social Marketing - Tom Farrell and Ross Gordon Investigating Alcohol Marketing in the Developing World 'Every Time I Do It I Absolutely Annihilate Myself' - Christine Griffin Loss of (Self-) Consciousness and Loss of Memory in Young People's Drinking Narratives The Political Role of Government-Sponsored Social Marketing Campaigns - Effi Raftopoulou and Margaret Hogg Women's Bodies as Sites of Control - Lauren Gurrieri, Josephine Previte and Jan Brace-Govan Inadvertent Stigma and Exclusion in Social Marketing VOLUME TWO: CONCEPTUAL AND ETHICAL CRITIQUES PART ONE: CONCEPTUALIZING CONSUMPTION AND THE CONSUMER Consumption - David Graeber From Commodity Fetishism to Commodity Narcissism - Robert Cluley and Stephen Dunne The Epistemic Consumption Object and Post-Social Consumption - Detlev Zwick and Nikhilesh Dholakia Expanding Consumer-Object Theory in Consumer Research PART TWO: CO-CREATION, GOVERNMENTALITY AND THE LABOUR PROCESS Working Consumers - Bernard Cova and Daniele Dalli The Next Step in Marketing Theory Putting Consumers to Work - Detlev Zwick, Samuel Bonsu and Aron Darmody 'Co-Creation' and New Marketing Governmentality The Work of the New Economy - Robert Foster Consumers, Brands and Value Creation User Production Reconsidered - James Hamilton and Kristen Heflin From Convergence to Autonomia and Cultural Materialism Mystification of the Labour Process in Contemporary Consumer Culture - Kurt Borchard and David Dickens PART THREE: SERVICE WORK(ERS), EXPERIENCE PRODUCTION AND CUSTOMER MANIPULATION The Point of Selling - Marek Korczynski Capitalism, Consumption and Contradictions Service Marketing and Subjectivity - Per Skalen The Shaping of Customer-Oriented Employees A New Labour Aristocracy? Aesthetic Labour and Routine Interactive Service - Chris Warhurst and Dennis Nickson 'Who's Got the Look?' Emotional, Aesthetic and Sexualized Labour in Interactive Services - Chris Warhurst and Dennis Nickson Sales Work under Marketization - Marek Korczynski and Ursula Ott The Social Relations of the Cash Nexus? Toxicity and the Unconscious Experience of the Body at the Employee-Customer Interface - Mark Stein Experiencing the Shadow - Jerzy Kociatkiewicz and Monika Kostera Organizational Exclusion and Denial within Experience Economy PART FOUR: MARKETING ETHICS AND MORALITY Levinas - John Desmond Beyond Egotism in Marketing and Management Embracing Ethical Fields - Deirdre Shaw and Kathleen Riach Constructing Consumption in the Margins 'Heterotopian Space and the Utopics of Ethical and Green Consumption - Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw Consumer Rights - Gretchen Larsen and Rob Lawson An Assessment of Justice VOLUME THREE: POWER, RESISTANCE AND MARKETPLACE BOUNDARIES PART ONE: RESISTANCE AND ANTI-CONSUMPTION Anti-Consumption as Tactical Resistance - Laura Portwood-Stacer Anarchists, Subculture and Activist Strategy Nationalism and Ideology in Anti-Consumption Movement - Rohit Varman and Russell Belk Materialist Theology and Anti-Capitalist Resistance, or, 'What Would Jesus Buy? - Anna-Maria Murtola PART TWO: RACISM, DISCRIMINATION AND WHITENESS Character Analysis and Racism in Marketing Theory and Practice - Mark Tadajewski 'Buy for the Sake of the Slave' - Lawrence Glickman Abolitionism and the Origins of American Consumer Activism Race and Ideology - Julia Bristor, Renee Gravois Lee and Michelle Hunt African-American Images in Television Advertising Communicative Behavior and Conflict between African-American Customers and Korean Immigrant Retailers in Los Angeles - Benjamin Bailey 'Blacks and Bubbas' - Christine Mallinson and Zachary Brewster Stereotypes, Ideology and Categorization Processes in Restaurant Servers' Discourse 'Reading' Whiteness in Consumer Research - Dawn Burton PART THREE: MARKETPLACE INCLUSION AND STIGMATIZED CONSUMERS The Philosophy and Methods of Deliberative Democracy - Julie Ozanne, Canan Corus and Bige Saatcioglu Implications for Public Policy and Marketing A Critical Spatial Approach to Marketplace Exclusion and Inclusion - Bige Saatcioglu and Julie Ozanne The Low-Literate Consumer - Natalie Ross Adkins and Julie Ozanne Low-Income Families and Coping through Brands - Kathy Hamilton Inclusion or Stigma? Consumer Normalcy - Stacey Menzel Baker Understanding the Value of Shopping through Narratives of Consumers with Visual Impairments PART FOUR: VIRTUAL CONSUMER PRACTICE AND CONSUMER SUBJECTIVITY Consumers Behaving Badly - Janice Denegri-Knott Deviation or Innovation? Power Struggles on the Web Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing - Detlev Zwick and Nikhilesh Dholakia Manufacturing Customers - Detlev Zwick and Janice Denegri-Knott The Database as New Means of Production VOLUME FOUR: THE STRUCTURING OF MARKETING AND CONSUMER PRACTICE PART ONE: POLITICAL ECONOMY Supply Chains and the Human Condition - Anna Tsing Flowers, Diamonds and Gold - Martin Donohoe The Destructive Public Health, Human Rights and Environmental Consequences of Symbols of Love Regimes of Ethical Value? Landscape, Race and Representation in the Canadian Diamond Industry - Kolson Schlosser The Marketization of Poverty - Anke Schwittay Ethical Objections to Fairtrade - Peter Griffiths Delicious Peace Coffee - Nancy Neiman Auerbach Marketing Community in Uganda PART TWO: STUDIES OF RELIGION AND RELIGIOSITY Islamic Marketing - Aliakbar Jafari Insights from a Critical Perspective Marketing a New African God - Samuel Bonsu and Russell Belk Pentecostalism and Material Salvation in Ghana Infidel Brands - Elif Izberk-Bilgin Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture and Islamism PART THREE: GENDER, SEXUALITY AND THE CONSUMPTION OF PEOPLE AND ORGANS The Construction of Gender and Creativity in Advertising Creative Department - Kasey Windels and Wei-Na Lee Empowerment/Sexism - Rosalind Gill Figuring Female Sexual Agency in Contemporary Advertising Post-Feminist Advertising Laid Bare - Helen Malson et al Young Women's Talk about the Sexually Agentic Woman of 'Midriff' Advertising The Dream of a Perfect Body Come True - Maria Martinez Lirola and Jan Chovanec Multimodality in Cosmetic Surgery Advertising 'Living Cadavers' in Bangladesh - Monir Moniruzzaman Bioviolence in the Human Organ Bazaar The Cross-National Market in Human Beings - Julia Pennington et al

Product Details

  • ISBN13: 9781446273265
  • Format: Hardback
  • Number Of Pages: 1656
  • ID: 9781446273265
  • weight: 3030
  • ISBN10: 1446273261

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