This is a cutting-edge and stunning comprehensive guide to making best creative use of new designing and making technologies available to the fashion industry, from the original design via production through to the marketing of finished pieces. The content and presentation have been carefully monitored in order not to be too ephemeral, i.e. so that the information doesn't become obsolete too quickly. Highly illustrated and completely international in scope, this is an excellent new handbook for anyone working in the fashion field.
Jose Antonio Guerrero studied fine art and digital imaging at Bournemouth and Poole College of Art and Design. Currently he is an image and media consultant for various media and fashion companies such as Levi's and Women's Secret. He also teaches marketing and communication studies at the Istituto Europeo di Design in the Bau School and the IDEP - both schools are in Barcelona.
Introduction Design Production Marketing and Communication Fashion and Innovation: a shared future Directory Links