New Media and Public Relations (2nd Revised edition)

New Media and Public Relations (2nd Revised edition)

By: Sandra C. Duhe (editor)Paperback

2 - 4 weeks availability


The second edition of "New Media and Public Relations" captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.

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About Author

Sandra Duhe is Associate Professor and Coordinator of the Public Relations Program at the University of Louisiana (UL) at Lafayette and Associate Dean of the College of Liberal Arts. Prior to joining academia in 2004, she was a public affairs manager for three multinational corporations with extensive experience in media relations, corporate brand management, crisis response, risk communication, and community outreach. She holds degrees in business, public relations, and applied economics, and received her Ph.D. in political economy from the University of Texas at Dallas.


Contents: Sandra Duhe: Editor's Note - Sandra Duhe: Introduction: A Thematic Analysis of 30 Years of Public Relations Literature Addressing the Potential and Pitfalls of New Media - Sandra Duhe: Overview - Chiara Valentini/Dean Kruckeberg: New Media Versus Social Media: A Conceptualization of Their Meanings, Uses, and Implications for Public Relations - Jennifer L. Bartlett/George Bartlett: Kaleidoscopes and Contradictions: The Legitimacy of Social Media for Public Relations - W. Timothy Coombs/Sherry J. Holladay: Internet Contagion Theory 2.0: How Internet Communication Channels Empower Stakeholders - Donnalyn Pompper/David Crider: New Media and Symmetry-Conservation Duality: As Viewed Through the Legal/Public Relations Counselor Relationship Lens - Betsy A. Hays/Douglas J. Swanson: Using Reverse and Traditional Mentoring to Develop New Media Skills and Maintain Social Order in the Public Relations Workplace - Eunseong Kim/Terri L. Johnson: Social Media in Public Relations Practice: Early Adopters Discuss Use and Challenges of Measurement - Donna Z. Davis: Engaging the Disengaged in Virtual Worlds: Online Gaming as Public Relations Strategy - Sandra Duhe: Overview - Tina McCorkindale: Follow Me or Be My Friend: How Organizations are Using Twitter and Facebook to Build Relationships and to Communicate Transparently and Authentically - Linjuan Rita Men/Wan-Hsiu Sunny Tsai: How Companies Cultivate Relationships with Publics on Social Network Sites: Evidence from China and the United States - Romy Frohlich/Clarissa Scholler: Online Brand Communities: New Public Relations Challenges Through Social Media - Carol Ames: Entertainment Public Relations: Engagement with Celebrity, Film, and TV Brands Through Online and Social Media - Alexander V. Laskin: Social Media and Investor Relations - Sandra Duhe: Overview - Jordi Xifra: New Media and Public Diplomacy in Network Society: Applying Manuel Castells' Sociology to Public Relations - Brooke Fisher Liu/Rowena L. Briones: New Media, Public Relations, and Terrorism Resilience - Mahmoud Eid/Derek Antoine: Political Marketing in Canada: A Utilitarian Use of Facebook - Yi Luo: Demystifying Social Media Use and Public Relations Practice in China - Sandra Duhe: Overview - Sarah Merritt/Lauren Lawson/Dale Mackey/Richard D. Waters: If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Nonprofit Blogosphere - Kati Tusinski Berg/Sarah Bonewits Feldner: The World is a... Network: Social Media and Cause Networks in the Girl Effect Movement - Denise Bortree/Xue Dou: The Role of Proximity in Advocacy Communication: A Study of Twitter Posts of Sierra Club Groups - Brooke Weberling/Richard D. Waters/Natalie T. J. Tindall: The Role of Text Messaging in Public Relations: Testing the Situational Theory of Publics for Mobile-Giving Campaigns - Dedria Givens-Carroll: Gimme That Ole Tyme Religion in a New Fangled Way: Faiths Connect, Build Relationships via Facebook - Sandra Duhe: Overview - Lucinda L. Austin: Framing Health Through Social Media: A Web Analysis of the U.S. Centers for Disease Control and Prevention's Use of Social Media - Jeong-Nam Kim/Kelly Vibber: Networked Sociability and Cybercoping: The Effects of Enabled Personal Networks and Enhanced Health Outcomes Among Chronic Health Problem Solvers - Sandra Duhe: Overview - Daradirek Ekachai/David L. Brinker, Jr.: University Social Media Policies: A Content Analysis Study - Chang Wan Woo/Wonjun Chung: Social Media in Relationship-Building Among Collegiate Sports Organizations: A Test of Relationship Cultivation Strategies - Sandra Duhe: Overview - Brooke

Product Details

  • publication date: 28/03/2012
  • ISBN13: 9781433116278
  • Format: Paperback
  • Number Of Pages: 371
  • ID: 9781433116278
  • weight: 750
  • ISBN10: 1433116278
  • edition: 2nd Revised edition

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
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