A lifelong fan of Newcastle United, businessman Denis Cassidy spent the late 1990s observing the workings of his beloved club from a perspective few can dream of - inside the Boardroom. In this no-holdsbarred expose, Denis' knowledge and love of football is matched by his insatiable desire to understand why the game has changed so much since 1943, when he first saw his boyhood heroes in action. A true story, The Day the Promises Had to Stop describes the last twenty years of Newcastle United's chequered history. Denis covers the rewards and the pitfalls, the triumphs and the tragedies, of any football club aspiring to the Premiership - the toughest, richest, and most successful football league in the world. During this time of momentous change, while fans experienced the thrill of watching great victories and the bitter taste of defeat, Denis was sitting at the Boardroom table, sometimes with pride, sometimes with horror. The lessons, he says, are plain. Only with responsible corporate governance, long-term strategies, and an honest recognition of the thousands of fans can a club plan for victory. Whether or not you agree with Denis Cassidy's prescription for the future of football, this remains a must-read book for any football fan resolved to revel in past glories and dream of the days ahead.
Denis Cassidy grew up in a working class district of Newcastle-upon-Tyne in the 1930s and '40s. He watched his first match at St James' Park in 1943 and began work as an office junior in Newcastle in 1949. A varied career in business led to his appointment to the Board of British Home Stores in the 1970s, followed by his appointment as Managing Director in the 1980s. He went on to take Directorships at BAA, SEEBOARD, Compass Group, and Forever Broadcasting, as well as many Chairmanships, including Bhs, Boddingtons, Liberty, Ferguson International, and Newcastle United. Denis is a Fellow of the Royal Society of Arts and an author.