New York Times * Wall Street Journal * USA Today Bestseller
Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy
Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.
What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA) (TM) the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES (R) - The Global Stage for Innovation. As head of CTA for more than three decades, he has effectively ushered the consumer technology industry through major periods of technological upheaval and transformation. Shapiro is the New York Times best-selling author of Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses (Harper Collins, 2013) and The Comeback: How Innovation will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.