In OLD HAT NEW HAT the first few pages carry the reader well into the plot simply by the repetition of three words. Gradually new words are introduced, the pace is quickened and suddenly even the earliest or slowest reader has 'read a book'. Bright and early books help even the youngest children get ready to read. Simple stories and basic concepts are humorously presented in rhythm and rhyme. Pictures that fully explain the text help even babies make the important connection between word and meaning. It's never too early to find out that 'Learning to read is fun'.
Stan and Jan Berenstain were already successful cartoonists for magazines and adult humour books when they began writing children's books. The first story starring the bear family, The Big Honey Hunt, appeared in 1962. Since then, more than 250 Berenstain Bears books have been published, and more than 260 million copies have been sold. What began as an idea sparked by their young sons' interest in children's books has become over the years arguably the best-selling children's book series ever.