Opportunities always exist for those with skills and relevant experience to create and build a business of their own. And if it's a service industry that you are offering it is possible to start from your home with very little or no capital outlay. Many one person start-ups are capable of providing significantly higher income than is provided through employment - and they have the potential to grow.
This book sets out the essential aspects of running a small business, and explains the commercial frameworks that apply for trades, professions, personal and management services, agencies, trading activities and creative concepts. It includes:
* Defining your market and studying the competition
* Specifying your product or service
* Pricing and marketing your product or service
* Calculating risk and breakeven
* Budgeting and keeping records
* Using other services and professionals
* Understanding the basics of commercial law
* Structuring your business for tax efficiency
* Employing staff
* Acquiring or renting property
* Dealing with expansion
Clive Morton has held accounting, commercial and marketing roles and been a director and managing director of a number of companies during his career, including a subsidiary of Unilever. He subsequently started a solo consultancy and developed a franchise concept specifically to provide strategic services to smaller businesses, meeting several hundred business owners/managers and working with many of them. He now practises as an accountant with small business clients, many of whom have built solid operations from one person start-ups. He lives in Oxfordshire.
-Defining your market and studying the competition -Specifying your product or service -Pricing and marketing your product or service -Calculating risk and breakeven -Budgeting and keeping records -Using other services and professionals -Understanding the basics of commercial law -Structuring your business for tax efficiency -Employing staff -Acquiring or renting property -Dealing with expansion