Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs

Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs

By: John F. Cabra (author), Gerard J. Puccio (author), Nathan Schwagler (author)Paperback

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This compelling new text is designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools and cases to help readers hone their creative abilities.

About Author

Gerard J. Puccio is Department Chair and Professor at the International Center for Studies in Creativity, Buffalo State. Gerard has written more than 60 articles, chapters and books. His most recent book The Innovative Team, co-authored with Chris Grivas, is a fable about a team that turns around a dysfunctional situation through the use of proven creative-thinking tools. In 2011 he and his colleagues, Marie Mance and Mary Murdock, published the second edition of their widely adopted book Creative Leadership: Skills that Drive Change. Gerard is an accomplished speaker and consultant; he has worked with major corporations and universities. Some of his recent clients include the BBC, The Smithsonian Institute, BNP Paribas, Rubbermaid, and Coca-Cola. In 2013 Dr. Puccio was selected by the Teaching Company as one of America's Great Lecturers and as such was invited to design and deliver a course comprised of 24 video sessions. This "Great Course," titled The Creative Thinker's Toolkit, was released in January 2014. Among other responsibilities, Gerard serves as a Distinguished Visiting Scholar at Sheridan College, Oakville, Canada, and is a member of the selection committee for the Toy Hall of Fame at the National Museum of Play. John F. Cabra is an Associate Professor at the State University of New York College at Buffalo's International Center for Studies in Creativity where as part of a team he focuses on teaching, assessing and researching the science of creativity. John specializes in facilitating and accelerating scientific and interdisciplinary innovation. John has written journal articles, books chapters and books in the areas of business, technology, engineering, and creativity. In recognition for his work, he was awarded the President's Award for Excellence in Teaching, the State University of New York Chancellor's Award for Excellence in Teaching, and grants from the National Science Foundation and the State University of New York. John is also a Fulbright Scholar. Some organizations that have benefited from John's training and organizational development expertise include IBM, Pfizer, Kraft Foods, Coca-Cola, British Home Office, National Science Foundation, NASA, Drexel University, Penn State University, Purdue University, and The Ohio State University. Dr. Cabra held internal consulting positions for American Airlines in the fields of training and development, employee relations, and organizational development. Before joining American Airlines, he was a training and organizational development specialist for Fisher-Price Toys. Nathan Schwagler is a founding Co-Director of The Dali Museum Innovation Labs, where he serves as lead program designer and executive facilitator. Before joining the Museum, Nathan served as the nation's first Business School "Creative-In-Residence" at the University of South Florida, St. Petersburg, where he designed and delivered courses on Creativity and Innovation and New Venture Creation. His students were back-to-back-to-back national champions in the Collegiate Entrepreneurs' Organizations' business simulation competition, and his 3-member startup academic department was recognized as the top Emerging Entrepreneurship Education Program across the entire United States by the United States Association for Small Business and Entrepreneurship (USASBE) in 2013. As a consultant, Nathan has supported more than 150 organizations including: Abbott Labs, Transamerica Insurance, DuPont Chemical, Novartis, the Miller/Coors Brewing co., the Converse Shoe co. (NIKE), the Tampa Bay Rays, the Home Shopping Network, Bloomin' Brands, Raymond James Financial, and thousands of innovators as they've deployed their innovation capabilities to drive business outcomes. Nathan holds a BA in Psychology and a Master of Science degree in Creativity from SUNY - Buffalo State, and a Master of Science degree in Entrepreneurship from the University of South Florida. He is a published author of peer-reviewed and popular press articles.


Introduction: Purpose and Design of This Book About the Authors PART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR Chapter 1. Innovation Wired: You Evolved to Create Knowing-You Were Born to Be Creative Doing-Tuning in to the Creativity Already Inside of You Being-Making Reflection a Habit Chapter 2. How to Survive and Thrive in an Era of Innovation and Change Knowing-The Forces for and Against Creative Thinking Doing-Removing the But in Your Thinking Being-Reflecting and Redirecting Yes-But Thinking Chapter 3. What We Know About Creativity Knowing-Sorting Creativity Fact From Fiction Doing-Creating Your Own Mood Being-Developing an Internal Locus of Control Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset Knowing-Top Reasons for Studying and Developing Your Creativity Doing-Selling Creativity Being-Making Creativity a Habit PART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORS Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways Knowing-Understanding the Creative Mind Doing-Training the Creative Mind Being-Internalizing the Divergent Thinking Principles Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition Knowing-Seeing and Questioning What Others Miss Doing-Acting Like a Serial Opportunist Being-Living Like a Serial Opportunist Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas Knowing-Ideating: The Mind's Capacity to See the Future Doing-Using Associative Thinking to Visualize Anew Being-Living Like an Idea Generator Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions Knowing-Developing and Validating Through Experimentation Doing-Acting Like an Idea Developer Being-Living Like an Idea Developer Chapter 9. Implement: Gaining Buy-In and Driving Change Knowing-Everyone Is in the Business of Sales Doing-Acting Like an Influencer and Change Agent Being-Influencing and Leading Change PART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATOR Chapter 10. The Emotionally Intelligent Leader Knowing-Emotional Intelligence Is Not a Soft Skill Doing-Tools and Strategies for Overcoming Creative Blocks Being-Actively Learning From Failure Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd Knowing-Investment Theory of Creativity Doing-Addressing Resistance to Change Being-Becoming a 21st-Century Innovator Notes Index

Product Details

  • ISBN13: 9781452291550
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9781452291550
  • weight: 450
  • ISBN10: 1452291551

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
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