'Applying the metaphor of method acting, this workbook is an essential primer for classes in communication and organizational culture. In a cogent and easily accessible style, it provides superb guidelines for observing, interpreting, and understanding the subtle and complex nuances of an organization's culture. The integration of qualitative research methods with cultural analyses makes this text distinctive and valuable addition to any organizational communication class' - Linda Putnam, University of California, Santa Barbara. Based on more than 20 years of experience, the authors help students apply cultural insights to fostering diversity, supporting organizational change, making leadership more dynamic, exploring the link between ethics and culture, and making organizations more effective overall. Unique to "Organizational Culture in Action" are the various examples the authors have included, which are taken from their consulting experience with more than 150 organizations. An example analysis from a student has also been included to show novice researchers how they too can improve their organizational performance using this workbook.
Dr. Gerald W. Driskill (Ph.D., University of Kansas; M.A., & B.A., Abilene Christian University)is an Associate Professor of Speech Communication at the University of Arkansas at Little Rock. He has taught graduate classes in Organizational Culture and Intercultural Communication since 1993 at UALR. He has taught Managerial Communication in Bangkok, Thailand and has also published a number of organizational communication articles from observation and interview transcript analysis in a multinational firm to analysis of communication patterns in day care cultures. He has served as a President of the local chapter of ASTD (American Society for Training and Development). The workbook grew from his collaboration with Dr. Brenton as he received positive feedback from mid-level managers and others in the ASTD network that used the course material in their own organizations. Gerald continues to teach in the areas of organizational and intercultural communication. On campus he continues to take a lead role in internationalizing the curriculum. His current participant observer research focuses on communication and unity among religious, non-profit, and government organizations engaged in community building. This research provides a window into issues relevant to leaders creating a culture of community mindedness within their organizations. Dr. Angela Laird Brenton (Ph.D., University of Kansas M.A., University of Oklahoma, B.S.E. & B.A., Oklahoma Christian University) is Dean of the College of Professional Studies at the University of Arkansas at Little Rock. She has taught graduate classes in Organizational Culture since 1982 at UALR, Pepperdine University, Abilene Christian University, and Southwest Missouri State University. She has published a number of articles using qualitative research methods to study organizational communication--from critical linguistic analysis of organizational texts to analysis of organizational identification. She collaborated on the workbook with Dr. Driskill using materials she has developed over the years of teaching and consulting in the areas of organizational culture. Angi, with her current administrative duties as dean of an eight-department college, teaches primarily in the area of conflict analysis and mediation and plans future writing projects in that field. She is particularly interested in conflict analysis in religious and non-profit organizations, as well as developing consensus in public policy disputes. She has been appointed as a founding faculty member of the Clinton School of Public Service, associated with the Clinton Presidential Library in Little Rock, and is currently developing a course in Communication Process and Conflict Transformation for that innovative master's in public service.
Preface Acknowledgments Part I. CULTURAL ANALYSIS PLANNING 1. Introduction: Setting the Stage Rehearsal 1.1 Applying the Drama Metaphor Rehearsal 1.2 Determining Your Purposes for a Cultural Analysis Rehearsal 1.3 Identifying an Organization Rehearsal 1.4 Method Acting and Getting Real 2. The Significance of the Stage Rehearsal 2.1 Creativity and Constraint Rehearsal 2.2 The Value of a Cultural Analysis Rehearsal 2.3 The Value of a Culture Analysis Part II. CULTURAL ANALYSIS BASICS 3. Step One--Understanding the Concept of Culture: Constructing the Set Rehearsal 3.1 How Do You Define Culture? Rehearsal 3.2 Playing With Metaphors Rehearsal 3.3 Writing a Cultural Analysis Proposal 4. Step Two--Identifying Cultural Elements: Understanding Roles Rehearsal 4.1 Exploring Websites Rehearsal 4.2 Getting More From Our Stories Rehearsal 4.3 A Game of Metaphors Part III. CULTURAL DATA COLLECTION AND INTERPRETATION 5. Method Acting: Textual Analysis Rehearsal 5.1 Selecting Texts for Analysis Rehearsal 5.2 Content Analysis Rehearsal 5.3 Critical Linguistic Analysis 6. Method Acting: Observation Rehearsal 6.2 A Potpourri of Things to Observe in Cultural Analysis Rehearsal 6.3 Alien Culture Observation Rehearsal 6.4 Note-Taking Guidelines 7. Method Acting: Interviews and Surveys Rehearsal 7.1 Sample Interview Questions for "Reading" a Culture Rehearsal 7.2 Alien Culture Interviews/Surveys 8. Step Four--Synthesizing and Interpreting Cultural Data: Getting Inside the Character Rehearsal 8.1 Finding a Theme Rehearsal 8.2 A Practice Stage Rehearsal 8.3 Reliability/Validity Check Rehearsal 8.4 Cultural Analysis Write-Up Guides Part IV. CULTURAL ANALYSIS APPLICATION 9. Casting Against Type: Diversity Rehearsal 9.2 Are You a Privileged Member of Your Organizational Culture? Rehearsal 9.2 Diversity Survey 10. Improvisation: Managing Change Rehearsal 10.1 Forces Driving Change Rehearsal 10.2 Adapting Change Messages to the Culture Rehearsal 10.3 A Change Plan Rehearsal 10.4 A Change Case 11. An Honest Portrayal: Ethics Rehearsal 11.1 Ethical Heroes Rehearsal 11.2 Applying the Economizing Value Tension Rehearsal 11.3 Applying the Power Distancing Value Tension Rehearsal 11.4 Applying the Ecologizing Value Tension Rehearsal 11.5 Other Value Tensions Rehearsal 11.6 Ethics and Communication Leadership 7. Method Acting: Interviews and Surveys Rehearsal 7.1 Sample Interview Questions for "Reading" a Culture Rehearsal 7.2 Alien Culture Interviews/Surveys 8. Step Four: Synthesizing and Interpreting Cultural Data: Getting Inside the Character Rehearsal 8.1 Finding a Theme Rehearsal 8.2 A Practice Stage Rehearsal 8.3 Reliability/Validity Check Rehearsal 8.4 Cultural Analysis Write-Up Guides Part IV. CULTURAL ANALYSIS APPLICATION 9. Casting Against Type: Diversity Rehearsal 9.2 Are You a Privileged Member of Your Organizational Culture? Rehearsal 9.3 Diversity Survey 10. Improvisation: Managing Change Rehearsal 10.1 Forces Driving Change Rehearsal 10.2 Adapting Change Messages to the Culture Rehearsal 10.3 A Change Plan Rehearsal 10.4 A Change Case 11. An Honest Portrayal: Ethics Rehearsal 11.1 Ethical Heroes Rehearsal 11.2 Applying the Economizing Value Tension Rehearsal 11.3 Applying the Power Distancing Value Tension Rehearsal 11.4 Applying the Ecologizing Value Tension Rehearsal 11.5 Other Value Tensions Rehearsal 11.6 Ethics and Communication Leadership 12. The Director's Chair: Symbolic Leadership Rehearsal 12.2 Assessing Yourself as a Leader Rehearsal 12.3 Case Study of Cultural Leadership 13. Reading Reviews: Organizational Effectiveness Rehearsal 13.1 How Do You Measure Effectiveness? Rehearsal 13.2 Finding the Drawbacks of the Best Fit Rehearsal 13.3 Gauging Effectiveness 14. Opening Night: Conclusion Rehearsal 14.1 Action Plan for Professional Communication Development Rehearsal 14.2 Organizational Development Action Plan Appendix: Example Student Analysis References Index About the Authors Rehearsal 6.1 Identifying Six Types of Rites/Rituals Rehearsal 9.1 Assess the Multiculturism of Your Organization Rehearsal 12.1 Identifying Leader Reframing Practices
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