Organizations are ubiquitous, from clubs and associations to firms and public agencies. They confer meaning to all of us, and our attachment to and membership of organizations have a profound effect on all areas of our lives. However, in our increasingly turbulent world, these organizations run the risk of disappearing or losing their legitimacy, creating a sense of pointlessness and absurdity.
Organizations, Strategy and Society: The Orgology of Disorganized Worlds draws on neo-institutional and strategy theories of competitive advantage and develops an integrative approach to theorizing organizations and their behaviors, termed `orgology'. It explains that organizations can act strategically to protect and renew the meaning that individuals give to their lives. In so doing, organizations that survive and thrive impose their logics on society, thereby influencing what is legitimate or not. In turn, individuals must reinterpret their multiple associations with organizations and contribute to reinforcing or inhibiting social evolutions. This new way of understanding organizations' relationships with society results in a reconsideration of management and the role of individuals in building their future.
This book will be of interest to students at all levels, to researchers in organizational studies, strategic management and sociology, as well as to people willing to reorganize their world.
Rodolphe Durand is the GDF-Suez Professor of Strategy, academic director of the MSc in Strategic Management, and founder of the `Society and Organizations' Research Center at HEC Paris, France.
Part I:Entry. Disorganized Worlds 1.The flaw in the model 2.The organization, carrier of meaning 3.Orgology: the path of intermediaries Part II: Entry. Two Sources of Disorganization 4.Solutions and co-constructing meaning 5.Organizational Insanity 6.Meaning Depreciation Part III:Entry. The Fluctuating Legitimacy of the Logics of Action 7.The Three Dimensions of the Public Space 8.Multiple Logics of Action 9.Logic of the Market and Performance Tests Part IV:Entry. The Disjointed History of Temporary Advantages 10.Competitive Advantage 11.The History of Advantages 12.The Insignificant Individual Part V:Entry. Re-Ensensing the World 13.The Exquisite Corpse and the Reprise of the World 14.From a World for Us to A World for Others 15.Orgology and Managements Conclusion: Changing the World through Organizations