About the Author
Professor Dr. Joachim Klewes is director of the Change Centre, an independent research management and consulting team on issues relating to innovation and transformation. He is a Senior Partner at Ketchum Pleon, the leading communications consultancy in Europe, and teaches as an honorary professor at the Heinrich Heine University in Dusseldorf. The focus of his work and publications is on change and reputation management issues. Professor Klewes is a Supervisory Board member and chair of the Scientific Advisory Board of YouGov, Cologne, an international market and opinion research institute.Dirk Popp is one of the most established crisis management experts in Germany. The former CEO of Ketchum Pleon Germany advises various renowned DAX and international corporations on strategic, change and crisis communications across a wide range of industries. From restructuring of clients' international workforces to dealing with online shitstorms in crises, he is confronted by the challenges and opportunities of the digital era on a daily basis. Manuela Rost-Hein has been Client Director at Ketchum Pleon GmbH since 2009. She studied economics with a special focus on ecology, economics and political economy at Heidelberg University. Rost-Hein advises on communications issues, economic and technological know-how and works as a senior writer. Her top skills are crisis, strategic, internal, and corporate communications, reputation management and social media, but she also knows about marketing strategies as well as working as an analyst and in public relations. Her current focus is on IoT/Industry 4.0, cognitive/deep computing and the impact of digital transformation on industries and organisations.